I’m Utkarsh. I’m passionate about using psychology to help businesses build
brands that resonate with their customers and create truly happy experiences.
๐ Education
Psychology Undergraduate
๐ Belief
Unconventional work leads to unconventional success
๐ Skills
Copywriting, Graphic Design, Marketing
๐ง Work Style
Analytical, Strategic, Emotion-Driven
๐ฎ Hobbies
Reading, Sim Racing, Story-Driven Games
๐ Favorite Topics
Psychology, Business, Branding
Currently Working On…
Working as: Digital Strategy & Brand Development Consultant | Freelance
Working from: July 2025 – Present
I have been helping a solopreneur-led business with a complete digital transformation, establishing its online presence from the ground up. Developing and executing a comprehensive strategy encompassing branding, web development, content marketing, and systems management to drive growth and market visibility through my skills in: brand psychology, websites, SEO, blogging, social media management, content creation, content marketing, and email marketing.
Values created till now:
- Brand Identity & Strategy: Developed a cohesive brand identity, including a timeless logo, business cards, and a defined color palette and typography. Strategically selected a new brand name to better position the business in its market.
- Digital Platform Development: Engineered and launched a fully-functional e-commerce website, creating the company’s primary online sales channel. Integrated analytics for conversion tracking and implemented email marketing software to build a customer communication system.
- Content Marketing & Social Media Management: Launched and managed the brand’s entire social media presence across 7 key platforms (Instagram, Facebook, LinkedIn, etc.). Executed a full-cycle content strategy, from creating original blog articles to repurposing them into engaging short-form videos, carousels, and text-based posts.
- Systems & Workflow: Designed and implemented a custom content pipeline and management system to streamline the content creation process, ensuring efficiency and consistency in marketing efforts.
Check out their business here: CivSol

My Latest Blogs
Plug N Play Formula For Writing Perfect Copies
Ever stared at a blank screen, paralyzed by the pressure to write a perfect sales copy? Youโre not alone. Copywriting isnโt about clever words – itโs about psychology. Whether youโre creating video sales letters, newsletters, or blogs, this formula works. Let me walk you through it using the exact strategy that will turn your copies…
Recent Projects
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